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US Election and Why Businesses and Governments Need to Care

Joseph Soares • Jul 28, 2023

Understanding the Ripple Effects: The Far-Reaching Impact of U.S. Presidential Elections on Canadian Trade, Policy, and Society

When the United States heads to the polls, the entire world watches with bated breath. The result of a U.S. Presidential election has far-reaching implications that go beyond its borders, significantly impacting Canada, its northern neighbor and largest trading partner. Businesses and government leaders across the border find themselves asking: Why does it matter? What's the potential impact on my business and government environment? How will the result of the U.S. election affect us?


Let's delve into the trade relationship between the two nations. The U.S. and Canada share one of the world's most significant trading partnerships, with more than $3.4 billion worth of goods and services crossing the border each day in 2022. That year, Canada-U.S. trade in goods and services was over $1.2 trillion and represented about two-thirds of Canada’s total global trade. These figures cement Canada's position as the U.S.'s largest trading partner in goods and services. This relationship is underpinned by long-standing binational supply chains, with roughly 80% of Canadian goods exports to the U.S. feeding American supply chains for final goods. 


Given this intricate web of economic exchanges, the effective management of the bilateral commercial relationship is essential for supporting investor confidence and enhancing North American competitiveness. Businesses on both sides of the border must be prepared to navigate the shifts in trade policies resulting from a U.S. Presidential election.


Currently, Canada’s trade efforts are concentrated on ensuring the effective implementation of the Canada-United States-Mexico Agreement (CUSMA), strengthening supply chain resilience via the creation of a Northeast semiconductor corridor (primarily from Quebec to New York State), and resolving bilateral trade irritants. Canada is also looking to establish enhanced collaboration with the U.S. to address global trade challenges, including those related to China and the World Trade Organization. A change in the U.S. administration can significantly impact these efforts, requiring businesses and governments to adjust their strategies.


Considering the interconnectedness of environmental policies, changes in the U.S. Presidency can also affect policies related to shared resources, air quality, and global environmental issues such as climate change. The ripple effect of these changes can have substantial implications for businesses in energy, manufacturing, and transport sectors.


Security and defense, foreign policy, and immigration are other critical areas where U.S. policies impact Canada. Alterations in U.S. defense policy or stance on global affairs heavily influence Canada's own policy decisions and can affect various sectors. Immigration policies in the U.S. can result in shifts in the demographic landscape in Canada, impacting social services and labor markets.


Energy policies in the U.S. also bear significant implications for Canada, given the interconnected nature of the two countries' energy infrastructures. Changes in the U.S.'s stance towards certain types of energy could necessitate adaptability from the Canadian energy sector.


Finally, the U.S.'s cultural influence cannot be overlooked. The norms, values, and societal changes promoted by a U.S. president can subtly impact the cultural fabric of Canadian society, influencing everything from media consumption to social policies.


The U.S. Presidential election isn't just about choosing America's next leader. It's about setting a course for policies and priorities that will reverberate throughout the world. For Canadian businesses and government, understanding these potential impacts and preparing to adapt to changes the U.S. election will bring is imperative. So, as the U.S. election campaign heats up, Canada, along with the rest of the world, will be watching closely, fully aware that the ripples of this election will be felt far and wide.

Joseph Soares is an author and public speaker on leadership.


He is a managing partner at IBPROM Corp., a global organizational development advisory firm that helps clients develop transformative leaders through evidence-based assessments, executive coaching and facilitation.


Follow Joseph on LinkedIn and Twitter. For general inquiries, please email care@josephsoares.com.

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